Strategy and Business Model Design †Free Samples to Samples

Question: Dicuss about the Strategy and Business Model Design. Answer: Introduction Smartphone and mobile computing device have become integrated part of modern human life that is needed to deal with most of the activities related to the human activity. In this conduct, business leaders of current days often have to take effective decision related to mobile computing business. With the evolution of mobile computing, it is essential for the business personals to make investment in order to improve the operational activities. The low cost and higher efficiency that is associated with business operational functions, a few of the major Advantages of application of mobile computing in business. It is important to mention that most of the business activities of current days or until the dependent upon the functioning of mobile computing. With the demand of higher rate of productivity, it is essential that most of the business organization adopt the use of technology in the form of mobile computing. It is also essential for the way organization to explore about the opportunity that exists for the future of business. As the businesses of modern days are not only dependent upon office activities, the adaptation of mobile computing can help in the process of continuing business operational activities in all parts of the globe. It is also possible for the workers to provide high job satisfaction, as they are able to operate office activities from all places. The main objective of the current projects to focus upon the existing literature related to opportunities that exist in business operational activities due to Implication of mobile computing. The project will aim to discuss upon the needs of the mobile computing and also the advantages that are associated with in its application. The future opportunities that can be made possible due to the application of mobile computing will also be discussed in the overall project. The scope of the current project includes discussion of all the existing literature words that have done research up on application of mobile computing in business operation. With application of mobile computing, it is possible for all business organization to improve upon their marketing and operational scope. There is also scope for future improvement as the mobile computing technology is undergoing Rapid infrastructural development. Nevertheless, it is important for business organization to assess and evaluate the opportunity that exists due to the application of the mobile technology. The scope of the current project is to discuss all the practically possible future opportunities and current advantages of application of mobile computing in business. All the relevant journals and past research work will be analyzed in order to fulfill the objective of this research work. Application of the cloud based technology The research work of Ahmed and Ahmed (2016), have discussed and analyzed the Aspects related to Cloud Technology application in business. This is one of the major advantages that the current day business personal enjoys with the application of mobile computing. With the integration of the cloud or the online data storing technology, it is possible to Store and process operational data. Jararweh et al. (2014), have mentioned about the importance of mobile data communication which is believed to be one of the important part and opportunity in business that exist due to evolution of computing Technology. This has allowed the business to transfer data from different locations in all parts of the globe. Hence, it is possible for the business to deal with the challenge of mobility. The basic principal behind the cloud technology is dependent upon the server, which is used to connect different computing device that are located in all parts of the globe. This server can help to store data that can be accessed from any parts of the globe with the help of any other mobile devices that is having internet connection. Liu and Rong (2015), have added in the context that most of the Resources related to business are stored in online server that can be accessed by the business personals. This allows the business to make use of the virtual information that is related to operational activities in business. According to Bank et al. (2016), one of the major Advantages of application of Technology in the business is related to the fact that it can help to save the cost of data store that are being involved in manual operational process. Access of the business resources is one of the essential components that can help in the process of developing plan. With the implication of cloud, technology is possible to reduce the time of resource delivery. The complex data that are needed in the process of business analytics can be easily allocated with the help of cloud Browsing technology. The major opportunities that are developed with this process are due to the implication of innovative business models that can help to provide better client service. New value proposition can also be developed that entirely dependent upon the functioning process of cloud Technology. There is also the chance of having fewer issues, which are involved in the process of development of business operational activities. As the operational manager not able to make more use of the business resources, it is possible to improve upon the agility of business. It is essential for the business operational activities to focus upon the use of latest database server that have high level of security. This can help to ensure that there is no risk involved due to the effect of data breach. Borger et al. (2016), have mentioned about the aspect social innovation which is a major opportunity associated with the implication of cloud Technology. This provides a platform for the business that can help in the development of new processes. The agile companies are making the use of the Cloud based service, which in business process services. Communication and Technical Support service Business communication is one of the important elements that are related with the success rate of business operation. The efficiency level of an organization is totally dependent upon the interpersonal communication that is being operated within the operational activities. The improvement of the communication process is believed to be one of the effective changes of mobile Technology application in business. The mobile device will allow the Company manages to properly communicate with all workers and colleagues. Rahimi et al. (2014), have mentioned about the evolution of wireless mobile communication technology that has played an important part in providing opportunity to the business communication. With the introduction of advanced mobile system bandwidth, it is possible to enhance the communication mode from different parts of the globe. Video calls and video conferences are widely used as a common mode of communication for business meetings. This makes it possible for business man ages all across the globe to share ideas at is needed in the process of developing business plan. The large scale companies have also design special mobile applications for smart phones that can be used by the customers to communicate with the client service agents. This can be done with the help of email, chat or voice call. Hence, the overall process of customer care operation can be enhanced with the help of mobile computing thereby increasing the level of customer satisfaction. The development of high speed Internet service with introduction of GSM or global system of mobile communication, it is possible for all business managers to get high quality video call from all parts of the globe. With evolution of 4th generation wireless system technology, it is possible to increase the range of Internet connection that is now accessible from all remote places. The commercialization of wireless communication technology with the help of Smartphone, it is possible for the customers to eas ily reach out to the company for matters related to issues regarding after sale service and share ideas related to quality of the product and service quality (Sanaei et al. 2014). Mobile Marketing application The idea of mobile marketing includes all promotional activities of a business that are delivered to the customer with the help of mobile devices including Smartphone and Tablet computers. There are multiple channels involved in the process of mobile marketing that can help to deal with the process of mobile marketing. Some of the popular modes of mobile marketing include delivering message with the help of electronic channels that includes graphic text and SMS. Search engine marketing is the most popular forms of mobile advertisement that are used to deliver important messages to the customers. With the expansion capabilities of mobile technology, there are fewer opportunities that are waiting to be exploring in the department of mobile marketing. The location based service is also one of the major channels of mobile marketing that uses the feature of your location in order to send advertisement messages to the target group of customers. This is based upon the demand of local customers of a particular area. Ghezzi et al. (2015), have mentioned about the importance of augmented reality, which can be overlaid upon the display unit of the users on in order to provide specific information about product that are being sold in the market. There is also the feature of 2D barcode that can be used as a scanning code to provide detailed information. The code can be used as a source by the users to get detailed information about the feature of a product and also its pricing. The mobile marketing industry has been developing at a rapid pace in the last few years. Currently it is estimated that around 3.1 billion dollar has been invested in mobile marketing activities throughout the globe. It is also estimated that nearly 80% of all the marketing activities by 2020 will be done with the help of mobile marketing (Cooper et al. 2016). Nevertheless, in order to make full use of this opportunity,it is essential for all business organization to make full use of the digital marketing activities. With the rise of Internet and Smartphone users, mobile marketing can provide the opportunity of business organization to reach out to wide range of customers. This can help them to easily increase the popularity of the business and thereby able to enhance the market share. The use of social media is believed to be one of the common channels of mobile marketing (Sanaei et al. 2014). It is important to mention in the context that with the rise of popularity of social media like the Face book and Twitter has provided better range of business opportunity to the business agents to provide with the necessary message. Sen and Swaminathan (2016), have mentioned that with the help of efficient mobile marketing strategy it is possible to improve upon the brand value and increase the range of target customers. The primary step in this process includes setting up of business goals, which is essential in setting up of the message that is delivered to the customers. There are certain key performance indicators, which is an essential component of the marketing indicators that are being used by the marketing agents. It is essential in this context of the marketing agents to design user friendly websites that can help the audience as they look out for the relevant required information. Opportunity of e-commerce business The E-Commerce business is related to all types of online sales and business transaction that is done with the help of mobile computing devices. This is believed to be one of the evidence and popular opportunity that are provided by application of mobile computing business (Dinh et al. 2013). With the application of the mobile computing in the process of business operations, it is possible to improve upon the sales records. As most of the business in the current days is adopting mobile applications, it is possible for the users to make online purchase of their desired products. One of the major opportunities that are associated with the implication of e-commerce business is that it has allowed the business to expand among new range of target customers. The pricing of the product can also be lowered due to the fact the business organisations have to pay lower taxes as compared to offline stores in the market. From the point of view of the customers The E-Commerce business provide them with the opportunity of choosing from a wide range of product and also get delivery at the doorstep. It is also possible for the customers to buy product from foreign brands who are able to deliver the product with Logistic support (Gai et al. 2016). It is important to mention that the E-commerce technology of business is entirely dependent upon the application of mobile computing devices that are being used by the customers. It is also possible to enjoy the advantage of making financial transaction with the help of online portal and Internet banking service. As more company is developing upon the activity of the business, it is possible to expand the opportunity of business. As per the current report suggests, nearly 45% of all business sales of the large scale companies are done through websites and ecommerce platforms. This percentage is likely to increase to double its current figure by 2020 with the current rate of progress and development of the e-commerce business. Enhancement in functioning of supply chain management The performance and efficiency of business operational activity is highly dependent on the functioning of supply chain and logistics management. It is important in current days for all business organization to have effective supply management to provide faster service to the customers. The flexibility and the efficiency of supply chain management is one of the major features that can help the organization to gain significant competitive advantage. For example, an ecommerce company, who has the reputation of providing faster delivery of product to the customer, will be able to gain high level of customer satisfaction. Yousfi et al. (2016), have mentioned in the context that with the help of mobile computing devices it is possible for the management to easily track the movement of product and raw materials and thereby able to get proper information. The use of the Barcode scanner and radio frequency identification devices are few of the popularly used mobile gadgets that are used by bu siness organization in order to accurately track the location of the product. This information can then be provided to the customers, which can help the company to maintain clarity. It is also possible to exactly predict the time of product delivery (Bradley et al. 2017). The current literature has been able to identify the opportunities and advantages that are applicable with the introduction of mobile computing in business operational activities. Nevertheless, one of the major gaps in the existing literature is due to the fact no focus has been given up on the challenges and drawbacks that companies have to face due to use of mobile technology. With the increase of Cyber crimes on hacking, there is a huge risk of data breach and information being leaked to public domain. This can cause serious damage and financial loss to the companies (Patel and Reising 2017). The existing literature have not discussed upon the ways that can be adopted by the companies in order to neutralize the threats that are associated with the use of mobile computing. Conclusion The conclusion that are drawn from the above literature is the fact that introduction of mobile computing devices in business operational function is essential in the modern days due to the fact that the target customers can easily be communicated with the help of these devices. The efficiency level of Business operation can also be enhanced due to the fact that most of the marketing plans can easily be enhanced with the help of mobile devices. As communication process is developed, it is possible to enhance the rate of customer satisfaction due to the fact that they are able to easily connect with the company officials. With the introduction of e-commerce business and online shopping, the mobile devices have provided with a wide range of opportunities that can help to increase the range of products sales and thereby able to improve upon the rate of products that are being sold in the market. With the introduction of mobile marketing of this is possible to reach out to a wider range of customers that can help in the expansion process of business. Nevertheless, it is also essential for business firms to adopt proper security measures to deal with the risks that are associated due to increased rate of cyber crimes. Reference Ahmed, A. and Ahmed, E., 2016, January.A survey on mobile edge computing. In Intelligent Systems and Control (ISCO), 2016 10th International Conference on (pp. 1-8). IEEE. Bank, J.H., Bradley, L.M., Quirk, A.J. and Sun, L., International Business Machines Corporation, 2016.Enabling mobile computing devices to track data usage among mobile computing devices that share a data plan.U.S. Patent 9,426,308. Borger, S., Cardonha, C.H. and Koch, F.L., International Business Machines Corporation, 2016.Intermediated data entry in a shared message board through a mobile computing device. U.S. Patent 9,485,637. 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